Involvement Marketing Programs can take many forms - digital content, social sharing, philanthropic campaigns, mobile merchandising, instant-win, and dozens more. The right program is based on the target, the key brand benefits, and the best time to deliver the program to the target.
Compelling communications reinforce the brand′s integrated marketing positioning and communicate the program at the optimal time and place.
Involvement Marketing can be targeted at many different groups - business people, consumers, those who have never heard of the brand to loyal brand advocates and others in-between.
Involvement Marketing Programs encourage and facilitate sharing with peers.
The target and peers participate in, and share, programs at the Involvement Marketing Hub. Data captured at the Hub is used to optimize future programs and retarget.
Involvement Marketing Programs drive Brand Consideration, Brand Trial, Brand Loyalty, and Brand Advocacy in measurable ways that increase revenue and ROI.